International Festival of Manicure, Pedicure and Nail Business Professionals
International Festival of Manicure, Pedicure
and Nail Business Professionals
and Nail Business Professionals
Founded in 2013
Brings together over 6,000 nail professionals annually
Brings together over 6,000 nail professionals annually
International Festival of Manicure, Pedicure
and Nail Business Professionals
and Nail Business Professionals
Founded in 2013. Brings together over 6,000 nail professionals annually
Beauty Professionals’ Territory
Who Are Our Sponsors
- Manufacturers and regional distributors of professional
materials for the nail service industry -
Specialized stores of equipment, materials, and complementary products
-
Online appointment management services and online stores
- Training centers and professional development institutes
We collaborate with both local brands and international companies:
WHY SPONSORS CHOOSE US OVER TRADE SHOWS
-
They gain access to a high-quality target audience: progressive, trend-aware and continuously evolving professionals rarely found at traditional trade shows -
They engage with guests in a comfortable, noise-free environment, as the Nail Market does not use sound systems -
They avoid distractions from unqualified attendees, as BEAUTYDAY® attracts only professional visitors -
They boost their social media accounts through co-branded publications with the Festival -
They receive a platform for their media ambassadors to speak on stage -
They position themselves as a modern, trend-forward company
THE SECRET TO HIGH CLTV
78.3% of clients have been regularly collaborating with us
for over three years — and here’s why:
for over three years — and here’s why:
BEAUTYDAY® is the ideal venue for creative presentations of professional products and services.
1. The festival audience is constantly refreshed, bringing in new customers.
2. The organizers' strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
3. It’s a space of inspiration for teams and brand ambassadors.
4. It also enables valuable networking for clients, distributors, and influencers.
1. The festival audience is constantly refreshed, bringing in new customers.
2. The organizers' strong client focus ensures a comfortable experience throughout participation — including setup and teardown.
3. It’s a space of inspiration for teams and brand ambassadors.
4. It also enables valuable networking for clients, distributors, and influencers.
Who Speaks at the Festival
The Festival lineup and program are curated
by the organizer. We invite only top-tier influential experts to the stage — ensuring high attendance
BEAUTYDAY® Speaker Categories:
- Nail bloggers
- Media ambassadors and owners of professional brands
- Top instructors with strong social media presence
Sponsor Ambassador Speaking at the Festival Stage
Festival sponsors may propose their media ambassador as a speaker; if approved by the organizer, they receive a slot in the Festival program. This option is limited by program capacity and is non-commercial
We also have experience selecting media experts for collaboration with sponsors during the Festival. This service is provided after contract signing
We also have experience selecting media experts for collaboration with sponsors during the Festival. This service is provided after contract signing
BEAUTYDAY® Attendees
Professionals from the nail industries:
Why Attendees Choose Us Over Trade Shows
The BEAUTYDAY® format is exclusively designed for the nail industry. Two days of hands-on practice and knowledge that would normally take months to acquire
- Brands offer
exclusive deals
on professional products1 - Opportunity to meet
brand experts and ask them
questions directly2 - Best practices from renowned
educators are accessible
at an affordable price3 - Attendees learn not only
new techniques but also tools
for financial growth4 - Meeting top bloggers offers
a chance to co-create content
and grow one’s social reach5 - BEAUTYDAY®
helps prevent
professional burnout6
Beauty Professionals’ Territory
WHAT HAPPENS AT BEAUTYDAY®
BEAUTYDAY® History
BEAUTYDAY® began in 2013
in Rostov-on-Don. That year, Valentin Cherevkov, publisher of the namesake magazine, held the first Festival, gathering around 100 nail professionals
Today, the Festival gathers 6,000+ nail technicians annually in Moscow and brings together over 100 professional brands. The most influential nail educators perform on a stage that has become every instructor’s dream. Nail bloggers have also made it their traditional meeting point
The organizers do not own a brand, distribution network, or training center. BEAUTYDAY®'s neutrality allows it to unite professionals, influencers, and brands without bias or self-promotion
All of the above entitles us to call BEAUTYDAY® the largest specialized event in the CIS. In March 2025, we held our first Festival in Barcelona — marking the launch of the project’s expansion into the European Union
«BEAUTYDAY® isn’t about stages, lights, sound, or booths.
BEAUTYDAY® is about people»
BEAUTYDAY® is about people»
«BEAUTYDAY® isn’t about
stages, lights, sound, or booths.
BEAUTYDAY® is about people»
stages, lights, sound, or booths.
BEAUTYDAY® is about people»
Valentin Cherevkov, Festival Founder
Festival Team
Our team includes over 100 employees and contractors engaged for each Festival. Here are just a few of them:
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to become a member?
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